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@@ -65,7 +65,36 @@ Needs to understand:
- Shared code is leveraged by competitors and partners alike.
4. Your corporate value add is in services and hardware IP, not software.
- - No one pays for operating system software.
+
+ - No one pays much for operating system software and customers are coming to
+ expect free updates. Apple devices are a rare exception. Apple started
+ offering upgrades in 2014 that cost around $69 to upgrade an older system
+ from Snow Leopard -> Lion. Microsoft announced Windows 10 would receive
+ free upgrades for "the supported lifetime of the device" (unclear what
+ exactly that means). Google Chromebooks have five years of free upgrades.
+ Android Google devices receive updates for an average of 21 months (nearly
+ two years).
+
+ sources:
+ http://www.androidpolice.com/2015/09/17/software-updates-a-visual-comparison-of-support-lifetimes-for-ios-vs-nexus-devices/
+ http://arstechnica.com/gadgets/2015/01/windows-10-free-for-all-windows-8-1-and-windows-7-users-for-first-year/
+ https://blogs.windows.com/windowsexperience/2015/01/21/the-next-generation-of-windows-windows-10/
+
+ Number of PCs shipped in the last five years:
+ 2011: 92.2 million
+ 2012: 90.3 million
+ 2013: 82.6 million
+ 2014: 83.7 million
+ 2015: 73.7 million
+ Total: 422.5 million units in the last five years - all could get upgraded
+ to Windows 10, and need continual support for upgrades
+
+ http://www.gartner.com/newsroom/id/1893523
+ http://www.gartner.com/newsroom/id/2301715
+ http://www.gartner.com/newsroom/id/2647517
+ http://www.gartner.com/newsroom/id/2960125
+ http://www.gartner.com/newsroom/id/3146617
+
- "Vendor lock-in" via software is not a long-term strategy.
- Hackers will dissect and replicate your closed-source software. (Note --
most execs will not understand decompiling, reverse engineering, watching